When people make the choice to go out to eat, they are looking for and paying for more than a simple meal. Most patrons who choose to eat at a nice restaurant want to be able to enjoy a good meal in an environment that they find appealing. This could range from the upscale dining experience or a laid-back bar atmosphere. It is important to bring the food and patrons together in a place that gives them what they are looking for. Creating the right atmosphere for your restaurant can be tricky but these key points can make attaining local success in the restaurant industry easier!
Building to Your Concept
To be successful, you need to have an ambiance and atmosphere that matches the style of food you are serving and the type of clientele you want to attract. Consider who you are bringing in, their age, their budgets, their likes and dislikes, and how you plan to bring those to them. Creating the right atmosphere for your restaurant meanspairing the concept with the food you serve and the location you choose.
Décor Choices Matter
Everyone has been inside a restaurant that had terrible wallpaper, clashing colors, distracting décor, and a design that just did not work- and chances are it made the meal less enjoyable. A focused design is important to create a relaxing atmosphere that makes diners feel transported to their desired getaway. An Italian restaurant should have décor that suggests Italian setting and this applies to any décor choices.
Music and Sounds
Many studies have been done that suggest music being played in a restaurant can greatly impact the way patrons feel while eating and it can even affect how they feel about the restaurant as a whole! Hearing music they like makes them happy and likely to spend more and tip better while hearing music they dislike has the opposite effect. You can’t please everyone so choose something basic to avoid music extremes.
Lighting can be anything from natural light coming in through windows, recessed lighting, neon lights, lanterns, and traditional bulbs. The lighting you choose can play a major role in the ambiance of the entire restaurant. Think about how the lighting in a country BBQ place differs from a suit and tie reservations only type of resonant – it’s all part of finding local success in the restaurant industry!
Seating is the final thing to consider in order to master creating the right atmosphere for your restaurant. Some places offer single party seating and others offer communal seating- both have pros and cons. You just need to decide what works best for your restaurant, your patrons, and your food offerings. Many places offer both single party and communal seating in order to appeal to more people.
With these tips in mind, creating the right atmosphere for your restaurant can be much easier, but it still takes planning and commitment and a certain degree of trial and error. The goal is to have as little error as possible and to find local success in the restaurant industry sooner rather than later!